Our Family

We embrace the mindset to build a community dedicated to excellence.  We are a family.  When you are here, you are supported by others dedicated to pursuing their own personal definition of excellence


Shawna Mendelson strength coach powerlifting trainer, nutritionist, and personal trainer

Shawna Mendelson


Shawna Mendelson has been in the Strength/ Fitness industry since the early 2000’s. She is one of the leading strength coaches in the industry. She is a certified strength and conditioning specialist (CSCS) through NASM, and has a MS degree in Kinesiology/Sports science and is certified in nutrition and CPR/AED.

Shawna has numerous world records in the sport of powerlifting and is known as one of the strongest women in the world. Shawna is the second strongest woman ever in her weight class. Her best lifts to date are 700lb Squat, 455lb Bench Press, and a 525lb Deadlift. Besides powerlifting, Shawna is also a Scottish Highland Games athlete, as well as a National Physique Committee (NPC) competitive bodybuilder.

Shawna represents Southern Powerlifting Federation (SPF) as the New York State Chairman.

Shawna’s passion is introducing dynamic, results-driven strength and fitness programs to enable people to become healthy and fit for life!

Jay Curry bodybuilder, strength coach, nutritionist, and private trainer

Jason Curry


Jason Curry has over 25 years of experience, specializing in bodybuilding and strength training. He holds a Bachelor’s degree from Plattsburgh State University of New York in Pre-medical Studies.

Jason holds certifications from:

  • National Association of Sports Medicine (NASM) as a certified personal trainer (CPT) and fitness nutrition specialist (FNS)
  • C.O.R.F.I.T. as a certified personal trainer (CPT), Master Level Trainer, and Master Nutrition Specialist.
  • The International Sports Sciences Association (ISSA) as a Certified Fitness Trainer, Fitness Nutrition Specialist, Bodybuilding Specialist, Corrective Exercise Specialist, Sport Nutrition Specialist, Elite Trainer, Master Trainer.
  • American College of Sports Medicine (ACSM) as a Certified Personal Trainer
  • National Strength and Conditioning Association (NSCA) as a Certified Strength and Conditioning Specialist (CSCS)
  • New York State Emergency Medical Technician – Defibrillation (EMT-D), CPR, and Basic Life Support Adult/Infant (BLS).

The Team